B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

3 Fundamental Factors Predicting Your Marketing Automation Success


In this Rethink Marketing Podcast interview, Phil Bosley from Tactical Marketing outlines the Fundamental 3 factors predicting your marketing automation success. Read on…

10 Marketing Lessons Inspired by Musician Dave Grohl


Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10…
3 Ways CMOs Can Prepare Against Data Breaches

3 Ways CMOs Can Prepare Against Data Breaches


Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan…

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change


Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…

Make The Most of The Customers You’ve Got With Expand Marketing


What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to…
Demand Gen Marketing - Get Customers, Keep Customers

Demand Gen Marketing – Get Customers, Keep Customers


Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just…

Consider Proof of Concept When Buying Marketing Technology


In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology
Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo


Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.
The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO


Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…
Picture of Kristina Halvorson talking about effective content strategy on the Rethink Marketing Podcast

Crafting an Effective Content Strategy for Your Business


In this Rethink Marketing podcast, Kristina Halvorson offers her expert insights into crafting an effective content strategy for your company.

Align Your Content Marketing with the Buyer’s Journey


Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content…

Where Marketing Automation Fits in the DX Journey


Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.

Optimize Conference Networking and Content-Creation Opportunities


In this Rethink Marketing Podcast, Aaron Orendorff discusses best strategies for conference networking and making the most of resulting content.
3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know


Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…
5 Customer Success Secrets to Increase Renewal Rates

5 Customer Success Secrets to Increase Renewal Rates


SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive…
This is a picture of Kevin Getch talking about seo strategies for the Rethink Marketing Podcast

SEO Strategies and B2B Trends to Watch for in 2018


In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.
5 Tips to Implement In Your Account-Based Marketing Strategy

5 Tips to Implement In Your Account-Based Marketing Strategy


Marketers continue to invest in ABM because it is paying dividends. Here are five tips for implementing your account-based marketing strategy.

The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite


By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and…