Convert Leads Into Customers
Segment, Nurture, and Personalize to Propel Your Demand Generation Efforts
Attracting, nurturing, and converting leads into customers is hard work, especially without a trusted marketing automation platform at your fingertips — but Act-On makes demand generation a breeze.
Our marketing automation platform has everything you need to nurture unknown prospects into known leads and drive sales revenue for your organization.
How Does Marketing Automation Help Me Convert More Leads?
Automate email nurture/drip campaignsSegment target audiences for personalized engagementExecute event and webinar outreach
Customize lead scoring
Collect accurate data for in-depth reports and analytics
With Act-On, you can personalize the experience for each lead to nurture them through the buyer journey and motivate them to convert. Automated programs give contacts the material they need to make informed decisions. Behavior-triggered emails ensure you never miss an opportunity to deliver targeted content when prospects and customers complete an action — such as attending an event or completing a form.
Supercharge the Sales Process with Email Nurturing
With Act-On, you can easily implement and launch behavior-triggered email campaigns that help you establish awareness, deliver value, build trust, and drive conversions.
We give you the tools you need to create and launch everything from simple email campaigns to highly complex automated nurture programs.
Segment Your Audience for Better Personalization
Leverage demographic, behavior, and lead scoring data to create dynamically segmented lists to send your prospects the best message at the perfect time via the ideal channel.
Segmentation can be used to automatically identify ideal prospects, move contacts through the sales cycle based on engagement, and even recognize contacts that may need a little more attention.
Drive More Conversions Through Events & Webinars
Act-On’s webinar and event management tools can help you drive more leads. From planning to follow-up, Act-On’s easy interface and turnkey integrations with WebEx and Citrix let you plan your entire event in minutes. We take care of the heavy lifting so you can focus on engaging your attendees.
Measure Your Outbound Marketing Impact
Act-On’s analytics and reporting tools track and measure your outbound marketing activities to provide full visibility into campaign performance, pipeline momentum, and revenue impact. See how your outreach efforts are performing by audience, channel, geography, and much more — and even visualize your funnel conversions in a single real-time view.