Portland, OR — April 5, 2018 — Act-On, the leading provider of Adaptive Marketing™ solutions for fast-growing businesses, announced today it has appointed Phil Sims, a senior technology executive, to its leadership team as Chief Technology Officer. As CTO, Sims will have direct responsibility for furthering Act-On’s strategic innovation.
Said Sims, “As marketing undergoes a transformation to deliver individualization at scale, technologies like machine learning and AI will play a critical role. Act-On has a vision that is well-positioned to deliver the next generation of technology for agile marketers and I am excited to lead the team bringing this market-changing technology to practitioners worldwide.”
Phil Sims joins Act-On bringing with him over 25 years of enterprise-class technology leadership experience. He has held key positions developing platforms for several high profile marketing services firms including Clear Channel Communications, The Cobalt Group, Constant Contact and, most recently, while serving as the CTO for HelloWorld, a digital agency serving many of the world’s best brands including Coca-Cola, Samsung and Microsoft. Prior to that, Phil was a founder and the CEO for a digital agency, Antropica, based in Austin, Texas.
“Phil is a strategic technology leader who has an impressive track record of bringing market-changing enterprise-grade technologies to market,” said Kate Johnson, CEO. “Phil’s team leadership skills coupled with his proven martech experience and innovative spirit will prove to be a strong addition to the Act-On team as we aggressively drive forward our vision to help marketers better anticipate and automate customer journeys, and accelerate their company’s growth goals.”
Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. For more information, visit Act-On Software.