Act-On Makes Executing Your Best Campaigns Simple
With Act-On, you’ll be able to better track, score, measure, connect, learn, and adapt your marketing efforts to individual buyer journeys.
Website traffic grew 300% in the first 7 months, webinar registrations jumped by 470%.
Get full visibility of both known and anonymous user behavior on your website in real time for all accounts and contacts. Leverage behavior-based data to make content recommendations.
Our platforms’ easy-to-use workflows and intuitive logic empower users to create successful nurturing campaigns, manage new and existing leads, and trigger automated programs at a moment’s notice.
Lead scoring allows users to better understand the quality of their leads and where they’re at in the sales process. Use our pre-defined scoring templates or build your own for customers or prospects interested in specific products or services.
Create, segment, and clean your email lists from one simple location with unlimited segmentation based on user attributes and behavior. Then send targeted, tailored messages to your ideal prospects and loyal customers.
20x increase in sales opportunities by giving a window into lead activity.
With the most native CRM integrations, Act-On empowers more sales teams with more intelligence, driving shorter sales cycles and more revenue for your business.
Develop targeted account views to narrow your audience and tailor your messaging by industry, geography, revenue, and more while gaining visibility into your ideal customers.
Once integrated with your CRM, Act-On automates your prospect profiling through a series of intuitive form updates based on previous user behavior, which helps eliminate user burden and improve conversion rates.
With the reporting tools in Act-On directly tied to our CRM (Salesforce), we’re getting real dollar amounts back to our campaigns.
Verifying Marketing ROI
Act-On enables you to prove the success of your marketing programs and campaigns by showing which ones directly impact your organization’s revenue and growth goals.
Our marketing funnel reporting software empowers marketers to track the prospect journey at key intervals throughout the sales process and deliver potent messaging at the perfect time.
With Act-On’s data-driven marketing tools, users can easily share all or some of their data with their preferred audiences in real time, which allows for improved communication and collaboration throughout the optimization process.
When you implement and utilize marketing automation to its full potential, you’re going to receive enormous amounts of data that can feel overwhelming. Our platform makes it easy to interpret data and make it actionable.