ACT-ON DATA STUDIO
Your Decision Engine – Turn Data Into Action
AN ACT-ON FOR ENTERPRISE FEATURE
It’s time to put your data to work.
If you’re using marketing automation, then you’re collecting valuable behavioral data about your prospects and customers. Online behavior like webpage views, email clicks, and content downloads tells a story about your audience and reveals the true impact of your marketing programs. It’s time to put that information to work. Act-On’s Data Studio makes it easy to uncover new insights about the performance of your marketing programs to help you make smarter marketing decisions.
With Data Studio, your next “aha!” moment is just a few clicks away. You’ll have powerful controls that allow you to filter, aggregate, or export data to answer key questions about marketing performance. Look for broad trends across all your campaigns, or drill into the nitty-gritty details of a single program.
Connect your valuable marketing automation data to the business intelligence (BI) tools you’re already using today, such as Tableau and Power BI. Your marketing data plays nice with other systems as your business grows so you can quickly scale your marketing operations.
Data Studio report templates make it easy to answer common questions, and give you a solid starting point for more complex reports. Reveal your best (and worst) performing landing pages, uncover your audience’s favorite eBook topics, or pinpoint the best days of the week to deploy emails. Sorting marketing fact from fiction is a cinch.
If you love your data, set it free. Data Studio’s export options give you the flexibility to extract the right data in seconds. Quickly download a CSV file and open it in Microsoft Excel – the world’s most popular BI tool. Or schedule regular exports that run automatically so that your data is ready to go whenever you need it.
Engagement Insights is your easy approach to data-driven marketing. With a templated approach using tools you’re already familiar with – Google Sheets and Excel, you can provide real-time insight into how your audience is engaging, to anyone in your organization, without the hard work of manual configuration and customization.