Not Just Leads
Adaptive Forms that Work For You, Not Against You
Forms are more than just a way to capture leads. They’re also an opportunity to build relationships – a chance to show your buyers that you understand their individual needs and preferences, and you’re committed to offering content that reflects that. Act-On’s Adaptive Forms lets you take these this individualized engagements further, for smarter marketing and more targeted communications.
Built for Personalized Engagement
Our Adaptive Rules Engine makes it easy to create form fields that adapt in real-time, with conditional logic to further personalize your visitors’ experience and maximize conversions.
Take advantage of our drag and drop elements to create and customize forms, questionnaires, and surveys.
Never Start from Scratch
Launch forms quickly with the help of our free, pre-designed templates.
Smart Questions for Better Customer Data
Progressive profiling technology can help you minimize your form fields to not only increase conversions, but build your customer data over time by asking for only new information each time they visit.
Made for Mobile
Built-in responsive design makes sure your visitors have a consistent experience on any device.
Your Brand, Matched Perfectly
There’s no need to know HTML or CSS in order to create a fully customized design that matches your brand guidelines – our flexible editor gives you all the tools you need to match font, color, sizing, and more.