ADAPTIVE FORMS

Capture Intelligence,
Not Just Leads

Adaptive Forms that Work For You, Not Against You

Forms are more than just a way to capture leads. They’re also an opportunity to build relationships – a chance to show your buyers that you understand their individual needs and preferences, and you’re committed to offering content that reflects that. Act-On’s Adaptive Forms lets you take these this individualized engagements further, for smarter marketing and more targeted communications.

Act-On Product Tour Video

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Learn how modern marketers are using Act-On at each stage of the lead-to-revenue process.

Take a Tour

Learn how modern marketers are using Act-On at each stage of the lead-to-revenue process.

Built for Personalized Engagement

Our Adaptive Rules Engine makes it easy to create form fields that adapt in real-time, with conditional logic to further personalize your visitors’ experience and maximize conversions.




Act-On Adaptive Forms




Adaptive Forms Point and Click UI

Point-and-Click Simplicity

Take advantage of our drag and drop elements to create and customize forms, questionnaires, and surveys.

Never Start from Scratch

Launch forms quickly with the help of our free, pre-designed templates.




Act-On Landing Page Content Catalog

Progressive Profiling

Smart Questions for Better Customer Data

Progressive profiling technology can help you minimize your form fields to not only increase conversions, but build your customer data over time by asking for only new information each time they visit.

Made for Mobile

Built-in responsive design makes sure your visitors have a consistent experience on any device.




Adaptive Forms Styling

Your Brand, Matched Perfectly

There’s no need to know HTML or CSS in order to create a fully customized design that matches your brand guidelines – our flexible editor gives you all the tools you need to match font, color, sizing, and more.

Marketing Best Practice Resources

Want to become a marketing superstar? Stay up to date with the latest trends and best practices with our free learning resources.