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This is the Rethink Marketing Podcast. We chat with interesting professionals who are rethinking how they approach modern marketing and more. Listen to get insightful, actionable tips. We publish Rethink Marketing Podcast episodes every Thursday. 

Have a topic or guest you’d like us to explore or interview? Email us: podcast@act-on.com or Tweet us using the #RethinkMarketing hashtag or @ActOnSoftware.

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Addictive!

“I really love this podcast! The format is great! It has lots of insightful – and most of all, actionable – tips and the length is just right (not too short; not too long). Highly recommended!” – Rocklin Dude

Great Marketing insights

“Love listening to this on my way to work. You have such valuable insights and info in this podcast!” – Gmoney15151515

Great insights for the modern marketer

“Each episode provides great insights into the latest marketing trends and ideas. Exactly what I need to stay on top of what’s happening!” – mas31550

Epsiodes:

Title Duration
Credit Union Marketing - Nurture Members with Automated Campaigns
In this episode, we chat with Marc Wilensky, VP, Communications & Brand Marketing at Tower Federal Credit Union. Marc shares his experiences adopting an adaptive marketing platform, and launching several automated nurture campaigns. He also tells us why the upcoming MAC conference in San Diego next week is expected to be a great event and what attendees should look forward to.
0:19:43
Understand the Difference Between Operational and Business Metrics with Matt Heinz
Marketers need to identify what are their respective top line metrics that will impact the company's overall business metrics. Typically, this boils down to how many leads you have in the pipeline, how many of those leads are converting to sales, and how quickly those leads convert to sales.
0:23:14
How to Grow Your Audience with the 3 P's
Are your anonymous website visitors converting to known leads? Are you building your lists and growing your audience? In this Rethink Marketing Podcast encore, Andy Crestodina from Orbit Media Studios explains the 3 P's to better conversions.
0:27:13
Bigger, Braver, Bolder Content with Ann Handley
Ann Handley is a content marketing legend, so when she talks, we listen. In this conversation, she talks about the concept of Bigger, Bolder, and Braver by differentiating your content from your competition.
0:22:50
Double Down on Your Best Performing Content with Larry Kim
Larry Kim says we should double down on our best performing content, rather than blindly sticking to publishing whatever we had on the editorial calendar. Here are five tips to creating your own unicorn content.
0:27:10
12 Ways to Leverage Marketing Automation for Your Event and Tradeshow
In this episode, we chat with Kelly Pugh, Act-On’s senior manager for demand generation, about the dozen plus ways to leverage marketing automation for events and trade shows.
0:19:26
The Essential Organic B2B Marketing Strategies for LinkedIn in 2018
In this episode, Melissa Barker from Organic Demand Generation shares her insights on the essential organic B2B marketing strategies for LinkedIn in 2018.
0:14:43
How to Get the Most From Your Content
In this episode, Matt Siltala from Avalaunch Media joins the show to talk about all the ways to think about leveraging the content you already have, as well as what you will be creating in the future.
0:05:45
GDPR Compliance and Opt-In Consent Forms
In this podcast extra, we talk with Robert Kohnke from Act-On about GDPR compliance and Opt-In consent forms using Act-On.
0:07:56
Generate More Trackable Leads with Integrated Web Forms
In this week’s episode we chat with Phil Bosley, CEO and founder of Tactical Marketing, about the importance of using forms, form tools, and form integrations. We also dive into the strategies of when to use forms, and the power of Act-On’s adaptive forms.
0:23:43
Adopting an Intelligent Customer Experience Framework
In this Rethink Marketing episode, Ian Lurie from Portent discusses adopting an intelligent customer experience framework. Happy customers tend to remain loyal to the companies that made them happy, which yields extraordinary benefits. Reducing customer churn by 5 percent can increase profits by 25 to 95 percent.
0:06:27
Why Voice Search Is Important For Your Business
In this week’s Rethink Marketing episode, we talk about Eric Enge from Stone Temple Consulting about Voice Search and its emerging importance to businesses.
0:09:14
Executing An Account-Based Marketing Strategy
In this Rethink Marketing Podcast episode, we chat with sales and marketing professionals about their insights on executing an account-based marketing strategy.
0:10:46
Best One-Day Marketing Conference?
In this Rethink Marketing episode, Kevin Getch talks about the Engage Conference, perhaps one of the best one-day marketing conferences in the country. Heck, they even have a bacon sponsor.
0:17:50
Why Website Visitor Tracking Is Critical
In this week’s Rethink Marketing episode, Phil Bosley discusses why website visitor tracking with the Act-On Beacon is critical to your success with marketing automation.
0:15:33
How to Build Your Brand with PR in 2018
In this week’s Rethink Marketing episode, we chat with Amy and Mike Rosenberg from Veracity about how to build your brand with PR, whether that is with the news media or industry influencers.
0:31:51
Using Marketing Analytics to Empower Sales Teams
In this Rethink Marketing podcast episode, Jodie Gilroy explains how sales team can take advantage of four different types of marketing analytics. Learn more by listening to the podcast.
0:19:48
Surviving Facebook's News Feed Armageddon
In this episode of the Rethink Marketing podcast, Larry Kim offers insights and tips for surviving the recent Facebook News Feed changes.
0:29:52
Success with Marketing Automation
In this Rethink Marketing podcast, Phil Bosley shares his insights on the Fundamental Three, the three factors that determine a company's success with marketing automation.
0:15:46
Turn Your Ship Around with Intent-Based Leadership
In this Rethink Marketing Podcast, Captain David Marquet, USN (Retired) tells the story about how he used intent-based leadership to turn around the fortunes of the USS Sante Fe nuclear submarine. He believes other organizations can benefit similarly by truly empowering your teams.
0:23:22
How to Build a Killer Team of Content Writers
In this Rethink Marketing Podcast extra, Heather Lloyd Martin shares insights on how to find, hire and train a team of killer content writers.
0:10:12
MarTech Headcount on the Rise
In this Rethink Marketing podcast, Brian Wieser talks about how he views the marketing technology industry, and MarTech headcount increasing in Q42017.
0:20:49
Humor in Marketing: Find Your Funny Bone
In this Rethink Marketing Podcast extra, Halley Gray explains why using humor in marketing can be successful, and shares some tips to find your funny bone.
0:06:27
Evaluating Your Marketing Technology
In this Rethink Marketing Podcast, David Raab shares insights from 30 years consulting on what you need to know when evaluating your marketing technology.
0:29:16
Planning Your Content Strategy
In this week’s Rethink Marketing episode, Kristina Halvorson talks about planning your content strategy and its role across your organization.
0:27:54
How to Network at Your Next Conference
In this week’s Rethink Marketing episode, we chat with Aaron Orendorff about how he has mastered the art of how to network at conferences.
0:22:54
How Artificial Intelligence Helps Sales Teams Become Empathetic
In this week’s Rethink Marketing podcast episode, David Satterwhite talks about how artificial intelligence will help sales teams become more empathetic.
0:32:23
How AI and Machine Learning Will Impact B2B Marketing
In this Rethink Marketing Podcast, Paul Roetzer from PR 20/20 explains how AI and machine learning will impact B2B marketing.
0:22:07
Nine Notable SEO Trends for 2018
In this week’s Rethink Marketing podcast, SEMpdx’s Kevin Getch about the SEO trends in 2018 that B2B marketers should expect.
0:34:22
What You Need to Know about GDPR's Data Protection Officer
In this week’s episode, Act-On's David Fowler GDPR's new requirement that many companies doing business in the EU have a Data Protection Officer.
0:23:36
How to Use Online Quizzes for Lead Generation
In this week’s episode, Josh Haynam from Interact, an online quiz builder about how to use online quizzes for lead generation.
0:31:36
6 Things Marketers Underestimate when Targeting B2B Buyers
In this Rethink Marketing episode, Kari Seas from Seas Marketing explains the 6 Things Marketers Underestimate when Targeting B2B Buyers.
0:28:07
Content Activation for Business Results
In this Rethink Marketing episode, Dan DelMain from DelMain Analytics discusses content activation for achieving your business goals.
0:27:26
Why Am I Not Seeing Value in My Marketing Automation Strategy?
In this Rethink Marketing episode, Phil Bosley discusses challenges marketers have with their marketing automation strategy, and how Act-On is helping.
0:17:32
Building Your Audience as a Marketing Strategy
In this Rethink Marketing episode, Robert Rose discusses his new book and why building an audience should be the cornerstone of your marketing strategy.
0:28:06
Exploring the CMO Index Report
In this Rethink Marketing episode, we chat with Susy Dunn, Act-On’s Chief People Officer about our recently released CMO Index Report.
0:10:40
Video Marketing: 10 Insider Tips for B2B Businesses
In this Rethink Marketing podcast, Hope Horner shares her insider tips for creating a successful video marketing strategy.
0:17:32
Crossing the Chasm
In this Rethink podcast, Michael Eckhardt, managing director for the Chasm Institute, talks about seven pitfalls tech companies have in crossing the chasm.
0:28:57
Rewind with Andy Zimmerman and the Business Case for Personalization
In this Rethink Rewind episode, Evergage’s Andy Zimmerman discusses the business case for personalization for B2B companies.
0:10:45
Create a More Engaging Website That Converts Traffic
In this week’s Rethink Podcast, Orbit Media's Andy Crestodina shares his strategies for creating a more engaging website that converts more traffic.
0:29:34
How Thought Leadership Can Drive Demand Generation
In this Rethink Podcast episode, we chat with Hari Raghavan, Act-On’s PR Programs manager, about how thought leadership can drive demand generation.
0:29:53
Five UX Design Techniques Marketers Should Adopt
ReThink Marketing Podcast host Nathan Isaacs and guest Michael Salamon discuss five key design techniques marketers should be using.
0:09:07
Using Video and Social Media to Win Better Earned Media
In this Rethink Podcast, PNNL's Greg Kunkel shares tips for how to use video and social media to win bigger, and better earned media.
0:11:38
Rewind Interview with Ann Handley and What is Content Marketing
In this Rethink Rewind Podcast, Ann Handley answers the question of what is content marketing and how you can use it in your business.
0:07:24
Using Conversation Intelligence to Close More Sales
In this week’s Rethink episode, Amit Bendov, the CEO of Gong.io, talks about using conversation intelligence to close more sales.
0:27:43
Rewind Interview with Brian Carroll on Empathetic Marketing
In this Rethink Rewind episode, Brian Carroll offers three tips for how marketers can get started today practicing empathetic marketing.
0:05:50
Our Secrets to a Successful Sales Demo
In this episode of the Rethink Podcast, we chat with Act-On’s Karra Hendrix about her secrets to a successful sales demo.
0:19:58
Rewind with Larry Kim and Rethink Your Content Strategy
In this Rethink Rewind episode, Larry Kim, CEO of Mobile Monkey, suggests we rethink our content strategy and focus on our unicorns.
0:07:48
Putting the Person in Personalization
In this Rethink Podcast episode, Andy Zimmerman, the CMO of Evergage, discusses the current state of personalization for B2B companies and how-to steps for getting started today.
0:27:25
Rewind with Aaron Bird and Measuring Marketing Efforts
In this Rethink Rewind podcast episode, Aaron Bird, the CEO of Bizible, shares his advice for measuring marketing efforts
0:06:41
Best Practices for Your Next Marketing Trade Show or Event
In this Rethink Podcast, Noelle Nolan and Kelly Pugh share their tips, hacks and best practices for your next marketing trade show or event.
0:25:57
Rewind Interview with Jill Rowley and the Sales and Marketing Alignment
In this Rethink Rewind Podcast, Jill Rowley shares her insights on how the evolving buyer's journey is changing the sales and marketing alignment.
0:08:14
Five Tips For Driving Innovation at Your Company
In this Rethink Podcast episode, Tina Wung from Anheuser-Busch InBev shares five tips for driving innovation within your company.
0:17:12
Best Practices for Your Domain Renewal and Domain Registration
In this episode of the Rethink Podcast, Josh Cherian shares some best practices for your domain renewal and domain registration.
0:09:40
Rewind Interview with Kent Lewis and Building a Great Marketing Team
In this Rethink Rewind podcast extra, Kent Lewis discusses The Swing and how to use it for building a great marketing team.
0:06:27
Rethink Your Email Marketing Strategy
In this episode of the Rethink Podcast, we interview Michael Barber about rethinking your email marketing strategy for 2017 and beyond.
0:14:29
Rewind Interview with Linda West and the Big Idea
In this Rethink Rewind podcast extra, we revisit our conversation with Linda West who talks about adding the Big Idea to your marketing plan.
0:06:33
Brainstorming Creativity for Your Next Marketing Campaign
In this episode of the Rethink Podcast, we interview Tyler Farnsworth about brainstorming creativity for your next marketing campaign.
0:10:22
Rewind Interview with Matt Heinz on Sales and Marketing Alignment
In this Rethink Rewind podcast extra, we return to our conversation with Matt Heinz about how to put into practice sales and marketing alignment.
0:06:16
Content Marketing Across the Buying Journey with Ann Handley
In this episode of the Rethink Podcast, Ann Handley joins the podcast to talk about content marketing across the buying journey.
0:42:54
Rewind Interview with Ann Handley
In this Rethink Rewind podcast extra, we return to our conversation with Ann Handley, who talks about content marketing for small teams.
0:05:42
What You Need To Know About Editorial Calendars
In this episode of the Rethink Podcast, McKenzie Ingram, a content strategist for Act-On Software, tells us what you need to know about editorial calendars.
0:17:15
Rewind Interview with Daniel Kushner
In this Rethink Rewind, Daniel Kushner talks about integrating Social Media with your CRM and Marketing Automation platforms.
0:05:39
Successful Branding Tips from the Craft Beer Industry
In this Rethink Podcast episode, Isaac Arthur shares his insights and successful branding tips for the craft beer industry, and how it may apply to you.
0:15:25
Rewind Interview with Tyler Lessard and the Power of Video Marketing
In this Rethink Rewind podcast extra, Tyler Lessard, vice president of marketing at Vidyard, talks about the power of video marketing and some quick ways to get started.
0:07:02
Understanding GDPR Implications For Your Business
In this Rethink Podcast episode, Act-On's David Fowler discusses the GDPR implications for your business and what you should start doing to be compliant.
0:16:52
Rewind with Scott Brinker and the 2017 Marketing Technology Supergraphic
In this Rethink Rewind, we take another listen to our conversation with Scott Brinker discussing his marketing technology supergraphic.
0:07:58
Building A Marketing Revenue Attribution Magic Eight Ball
In this Rethink Podcast, Bizible CEO Aaron Bird shares tips and insights on how to better understand marketing revenue attribution.
0:45:30
The Two Types of Unicorn Content Every Marketer Needs To Know
We take another look at our interview with Larry Kim and the two types of unicorn content every marketing should know - temporal and evergreen.
0:05:05
Marketing Roundtable: Talking About Adaptive Journeys
In this Rethink Podcast, our Marketing Roundtable talks about Act-On Software's recent Adaptive Journeys campaign launch.
0:28:10
How to Create Content Unicorns and Ignore the Donkeys
Larry Kim believes you can create unicorn content by focusing on one metric - engagement
0:38:58
Why Email Deliverability Matters with Caitlin Flask
In this Rethink Podcast episode, Caitlin Flask, Act-On's Digital Marketing Manager, discusses why email deliverability matters for marketers.
0:15:18
When Marketers Should Consider a Digital Asset Management Tool with Cathy McPhillips
Learn when its time to graduate from spread sheets for tracking all your content
0:27:46
Web Design Tips with Audie Roldan
From low-fidelity sketches to checking your ego at the door, what you need to know about good design.
0:17:46
The Benefits of Integrating Marketing Automation with your CRM with Jesse Heller
In this episode of the Rethink Podcast, we chat with Jesse Heller about the benefits of integrating marketing automation with your CRM.
0:14:13
Five Tips For The New CMO with Michelle Huff
New to the Executive Suite? These tips can help you plan for success
0:16:15
Master Marketing Automation Like a Game of Chess with Phil Bosley
Act-On's Phil Bosley joins the Rethink Marketing Podcast to discuss marketing automation strategies.
0:12:29
Best Practices for Keeping Your Marketing Data Clean with Al Troxell
Act-On's Al Troxell joins the Rethink Marketing Podcast to discuss best practices for keeping your marketing data clean.
0:13:06
How to use Social Media to Convert More B2B Leads with Daniel Kushner
Daniel Kushner, CEO of Oktopost, on how social can elevate a company's marketing automation.
0:33:59
Building a High-Performance Marketing Plan with Linda West
Linda West joins the Rethink Marketing Podcast to discuss how to create a high performance marketing plan.
0:26:32
Tying Your B2B Marketing to Revenue Attribution and Other Reporting Insights
Christine Vermes, Vice President of Marketing at Full Circle Insights, joins the Rethink Marketing Podcast to discuss marketing analytics.
0:32:20
Quick Tips on Mapping Your Content to Your Customer's Journey
Karrie Sundbom joins the Rethink Marketing Podcast to discuss mapping content to customer journey.
0:16:06
Marketing Mobility 2.0: An Interview BMW's ReachNow CEO
Steve Banfield, BMW ReachNow CEO, joins the Rethink Marketing Podcast to discuss marketing mobility 2.0
0:37:33
Podcast Interviewing Tips from Radio's Handyman Bob
Handyman Bob, a Portland radio personality, share podcast interview tips.
0:18:23
What It Means To Become An Advocate Marketer with Jill Rowley
Jill Rowley joins the Rethink Marketing Podcast to discuss how sales teams should practice social selling and advocacy marketing.
0:41:37
Quick Tips for a Successful Webinar with Rachel Rosin
Act-On's Rachel Rosin joins the Rethink Marketing Podcast to share best practice tips for webinars.
0:14:40
(Part Two) | Creating a Profit-Centered Marketing Department with Matt Heinz
Matt Heinz joins the Rethink Marketing Podcast to discuss profit-centered marketing.
0:17:43
(Part One) | Profit-Centered Marketing and More with Matt Heinz
Matt Heinz joins the Rethink Marketing Podcast to discuss profit-centered marketing.
0:23:28
What Risks Marketers Should Consider with the Internet of Things (IoT)
Rob Wiltbank, CEO of Galois, joins the Rethink Marketing Podcast to discuss what markers should know about Artificial Intelligence and the Internet of Things.
0:41:32
6 Entrepreneurship Lessons From a Portland Realtor
Tracey Hicks, PDX real estate entrepreneur, joins the Rethink Marketing Podcast to share her tips for startups.
0:56:56
Search Marketing In 2017, What You Need to Know
Mike Arnesen joins the Rethink Marketing Podcast to discuss trends for SEO in 2017.
0:28:57
Unlimited Vacation, the Gig Economy, and Employee Engagement
Nathan Christiansen from Mammoth HR joins the Rethink Marketing Podcast to discuss the evolution of human resources, including unlimited vacations.
0:28:56
Four Key Pillars of Account-Based Marketing with ListenLoop's Rodrigo Fuentes
Rodrigo Fuentes joins the Rethink Marketing Podcast to discuss his research into the what marketers think about account based marketing.
0:27:41
When to Rebrand Your Company with Puppet's Suzame Tong
Suzame Tong from Puppet joins the Rethink Marketing Podcast to discuss how to rebrand your company.
0:30:44
Interview with Scott Brinker from ion interactive on the Modern Marketer
Scott Brinker, author of the annual MarTech Supergraphic, joins the Rethink Marketing Podcast to discuss the marketing technology landscape.
0:34:35
Unlocking the Power of Video Marketing with Tyler Lessard
Tyler Lessard from Vidyard joins the Rethink Marketing Podcast to discuss the power of video for B2B companies.
0:23:09
Interview with Kent Lewis on the Future of Digital Agencies
Kent Lewis of Anvil Media joins the Rethink Marketing Podcast to discuss the evolution of the Agency 2.0
0:23:15
An Interview with Brian Carroll About Empathetic Marketing
Brian Carroll, formerly of Marketing Sherpa, joins the Rethink Marketing Podcast to discuss the importance of empathetic marketing.
0:24:00
Podcast Archive: Marketing Automation Beyond Lead To Revenue
0:08:49
Podcast Archive: Ann Hadley discusses content marketing for small teams
0:29:12
Podcast Archive: Inside Sales
0:16:28
Podcast Archive: Agile Selling
0:20:11
Podcast Archive: How Marketing Can Contribute To Revenue
0:20:50
Podcast Archive: David Raab Discusses Building Your Marketing Technology Stack
0:37:20
Podcast Archive: What Sales and Marketing Will Look Like In 2015
0:09:07
Podcast Archive: Best Practices For Choosing a Marketing Automation Solution
0:14:51
Podcast Archive: A Demand Generation Conversation With Jay Hidalgo
In this Rethink Podcast archive extra, Jay Hidalgo shares his tips for best practices - personas, alignment, and content - for success demand generation
0:30:59
Podcast Archive: Lead Qualification
0:10:21
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