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Beyond Marketing Automation

Beyond automation

Our platform goes beyond marketing automation, beyond inbound marketing, and beyond demand generation, to support you at every stage of the Brand, Demand, and Expand story, for true lifecycle marketing. And our Adaptive Journeys™ – a new vision enabling 1-to-1 communications at scale across the customer lifecycle – will enable more personalized engagements and experiences to support your brand in this, the Age of the Customer.

“We’re not just automating our marketing; we’re actively supporting our buyers’ entire journey.”

Vice President of Business Development


Jonas Construction Softwareo

Active Contact Pricing

While some vendors charge you for every contact in your database, Act-On is different. Our price is focused on when we drive value for you, which is when you engage with contacts. Why pay for contacts that you aren’t interacting with?

“We’re no longer paying for our entire database, just what we use,” Ryan said. “Now we don’t have to worry about the size of our database, and we can focus on other things that matter.”

Operations Manager



Ease of Use

No need to know HTML or Javascript! Act-On lets you build fully responsive emails and landing pages that display just as you want them to on all devices, with a simple, intuitive, drag-and-drop interface. Drip and nurture campaigns come together with ease. Recognize, replicate, and scale the programs that work best. Point, click, drag and drop your way to an automated, adaptive marketing machine.

Shyam Kumar

“Making the complicated simple, awesomely simple, that’s the creativity at Act-On.”

Client Engagement Manager


UP! Your Service

Our Customers Love Us

Our customers have ranked the Act-On platform as a stand-out leader in marketing automation. Because of our unrivaled customer support, quick time-to-value, and our prioritization of ease-of-use, our customers are able to see the greatest – and speediest – results from their investment in marketing automation.

“Act-On’s support is exceptional, and we’ve formed loyal relationships with people throughout their company. Act-On puts our needs first and is committed to our success.”

VP, Customer Success


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We don’t believe in “vendor lock.” Act-On’s open ecosystem makes it easy for you to integrate (and keep using) the tools you already like to use – or will want to try in the future. Your technology stack, your way.

Agata Krzysztofik

“Act-On’s capabilities and its integration with our systems – especially PowerBI and MS Dynamics – make it the most cost-effective marketing automation software available.”




Success Stories

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Peter Hoffman

“Act-On has become as crucial to our marketing and sales effort as phone and basic e-mail. It’s central to the way the company runs. It’s unthinkable to imagine going back.”

Head of Marketing and Sales


Motion Solutions

Analyst Acclaim

The top analysts and research advisors covering the marketing technology sector – including Forrester Research, G2 Crowd, Gleanster, Frost & Sullivan, Raab Associates, and TrustRadius – recognize Act-On for innovative business strategies and automation technologies.

See How We Stack Up to the Competition